Artist research (Born Ruffians)

Born Ruffians, are a Canadian indie rock band formed in 2004, originally from Midland, Ontario, located near Georgian Bay. They are currently signed to Warp Records. The members are Luke LaLonde (guitar/vocals), Mitch Derosier (bass) and Steven Hamelin (drums), recently they have recruited Andy Lloyd (guitar/keyboard) to fill in for live shows.

The band moved from Midland to Toronto in 2004. After some local performances and a growing online reputation, the band was signed to the UK electronic music label Warp Records. They released their self-titled debut EP in 2006. It was recorded by Ryan Mills at Little King Studio (now Sleepytown Sound). They have received extensive airplay on CBC Radio 3 with their debut single, "This Sentence Will Ruin/Save Your Life," as well as a cover of Grizzly Bear's single "Knife" which the band recorded live on KEXP. In 2007, they released the single "Hummingbird," which was included on their first album Red, Yellow & Blue.

They have toured with Franz Ferdinand, Caribou, Peter Bjorn and John, Hot Chip, The Hidden Cameras, Tokyo Police Club and The Honorary Title. They toured Canada (mostly Ontario) throughout April 2008, completing the North American leg of their tour on April 26, 2008, with an album release party at Lee's Palace in Toronto. In May and June 2008, they finished their UK tour and continued touring throughout Europe.

They appeared in the British teen drama Skins, playing "Hummingbird" in a Brooklyn night club. The song is also featured in a television advert in the UK for Orange mobile telecommunications' "Animal" campaign. "Hummingbird" is also featured in a car advertisement in Australia

They have recently released an album What to say and below is the video for the album title song;

Double page Spread analysis video

Initial Plans

For the initial plans we have to make decisions about;

• The price of our magazine



• The frequency of publication e.g. weekly, monthly, every two weeks



• Average issue size



• Regular content



• Feature articles

For my magazine I chose to price is inbetween: £2.95 - £3.50

This is because i am choosing to issue my magazine monthly rather than weekly because the issue size will be 110-125 pages per issue.

The regular content will consist of:

• Monthly album chart



• Most downloaded



• Best new live band of the month


• Gig Guide

The feature articles for my magazine;

• Kings of Leon on Tour
  
• Gorrilaz let loose in the studio
• Born Ruffians interview

Article Research - Born Ruffians interview

Questions for my interview with the Born Ruffians;

1. What is your favourite aspect of touring?

2. Who are your inspirations?

3. When did you first start playingtogether

4. If you could choose one band to play with who would it be?

5. How did you come up with the name Born Ruffians

6. Whats the worst thing about touring?

7. Where was your favourite show you've played?

8. Who is your favourite band currently?

9. Will you be planning on wrighting a new album?

10. What are you planning to do after your current tour?

Below are hyperlinks to the bands website and myspace page.

http://www.bornruffians.com/

http://www.myspace.com/bornruffians

Planning Production

Front cover image - I am planning to use a live shot of Born Ruffians at the 02 Academy in Liverpool, i will use a low angle mid shot of the band whilst playing.

Coverlines for front cover;

• Efterklang exclusive


• Two Door Cinema Club take us back stage


• Interview with Born Ruffians (My double page spread)
• New Music Sit-com
  
• Leeds and Reading review


• Up close and personal with Darwin Deez


• Latest Band merchandise


• The Drums take over the studio

Images:

I will be using an image of the leeds festival 2010 programme, and band merchandise eg. t-shirts

Article:

For my double page spread article i will be conducting an interview with Born Ruffians who are a canadian band on a UK tour. I will be using an image of the band to cover one of the two pages and the answers from my interview and a biography of the band.

Publication Plan

Title: Rhythm

Positioning Statement: Love Indie, Love Rhythm

Price: £3.50
Distribution: Newsagents, Supermarkets, Music Retailers, Concerts and Gigs.

Rationale: The approach of the magazine is to provide the audience with a unique insight to all the latest bands and gigs. It will also allow fans to discover the secrets of their favourite bands and provide information for those upcoming and ‘wanna be’ bands.

Style: It will be written in a way which relates to my target audience and the likely readers of the music magazine. The magazine will be written informally and use humour and lexis in a way the audience will relate to, therefore providing them with the unique view point of their favourite artists.

Regular Content:

· Feedback
· Rhythm news
· Quiz
· Album reviews
· Poster
· Competition
· Live reviews
. Competition
. Gig guide
. New releases

Feature Content:

· Born Ruffians interview
· Two door cinema Club
· Gorrilaz
· The Kings Of Leon
· Fools Out
· Rising of the Phoenix
· XX marks the spot

House Style:

Cover lines:Headlines:

Standfirst:

Captions: Franklin Gothic Demi 14 pt
Features first paragraph: Franklin Gothic Demi , 5 lines deep, first two words in capitals
News first paragraph: First two words in bold capitals.
Body Text: Times New Roman 11pt
Colour Scheme: Red, White, Black