Thursday 5 May 2011

Evaluation Question 1

1. In what ways does your media product use, develop or challenge forms and conventions of real media products?



If the scrap blog show does not work please find below the link to view;

http://www.scrapblog.com/viewer/viewer.aspx?sbid=2905368

Evaluation Question 2

2. How does your media product represent particular social groups?

There are numerous ways in which the magazine represents a particular social group,I have used various techniques to do this within my product;

- Arguably the most significant way i have represented the social group i am aiming for which is young adults/ late teens is by the costume i have equiped the models to wear on the main image of the front cover. This will help increase the popularity of my product within the social group.
- A further technique i have used is the content i have included within my product as the stories would be interesting to my target audience and would accomodate their expectations of a successful music magazine.
- Thirdly i have used images throughout the product which would relate to the target audience and social group which my magazine would be aimed at. A specific example of this is the clever use of the myspace page i created for my band as the central image of my double page spread.
- In addition throughout my product it suggests indviduality which is what my intended social group can relate to, i do this by the certain images i have used and the main image and coverline i have used.

Below is a video of Foals at Glastonbury and it is evidence of the social group and individuality that indie music is aimed to, and it is what and who my music magazine is produced for.

Evaluation Question 3

3. What kind of media institution might distibut your media product and why?



There is a small selection of media institutes that could possibly distribute my product. The first of which are IPC Media, this ditributing company covers magazines such as NME, Rugby World, Look and Now etc. IPC currently deals with magazines with a similar target audience and genre as my product, for example NME. This would therefore mean IPC would be a good institution to sell my magazine through.

Below is a selection of magazines distributed by IPC with my music magazine (Rhythm) included within.



A second institution which could distribute my production is Bauer. The Bauer Publishing Group is a worldwide media empire offering over 230 magazines in 15 countries. It covers magazines such as Mojo, kerrang, and Q. These are all popular well integrated music magazine which would be my competition. However i feel that Bauer is a suitable company for my product to be distributed by.


Evaluation Question 4

4. Who would be the audience for your media product?

Name: Ryan Paterson
Age: 17
Hometown: Wallasey, Wirral
Hobbies: Playing guitar, going out and listening to music
School/College: Weatherhead Meadia Arts College

Name: Sean McMinn-Davies
Age: 18
Hometown:Wallasey, Wirral
Hobbies:Playing Bass, Listening to music, and going out with friends
School/College:Weatherhead Media Arts College




Name:Craig Favager
Age: 17
Hometown: Leasowe, Wirral
Hobbies: Football, going out with friends, Parties and listening to music
School/College: Weatherhead Media Arts College

Name: Jakc Brislen
Age: 18
Hometown: Wallasey, Wirral
Hobbies: Football, listening to music and going out with friends
School/College: Weatherhead Media Arts College

Name: Andrew Ward
Age: 18
Hometown: Wallasey, Wirral
Hobbies: Playing football, going out
School/College: Mosslands High School

Evaluation Question 5

5. How did you attract/address your audience?

I first attracted my audience through the use of mis-en-scene in the images i used throughout the production of my magazine. I tried to use mis-en-secene that my target audience could relate to, and situations that they could find themselves (gigs and concerts). I also related back to the questionnaire i produced prior to production, as i questioned those who were within my target audience therefore they would have the best idea for what would appeal to them.

I also used bands which had been suggested on my questionnaire as content contained within my magazine. By using information that i retrieved from the questionnaire it has allowed me to produce a interesting and well suited oproduct as it covers all aspects of what my target audience like about other music magazines and what they think works well and what they think dont work as well would be left out or kept to a minimum.

Evaluation Question 6

6. What have you learnt about technologies from the proces of constructing this product?

Whilst progressing with the production, i developed my knowledge on the use of software such as Quarke xpress which i used for my contents page and double page spread, and adobe photoshop for my front cover. I learnt how to use the majority of quarks tools whilst in the process of developing my contents page and doube page spread. However, photoshop i had basic knowledge before starting my front cover therefore i was aware of the layers and various effects that could be done.

Below is a prezi which i have used to display the various tools i have used whilst producing my magazine

Evaluation Question 7

7. Looking back at your preliminary task, what do you feel you have learnt in progression from it to the full product?

Throughout the time of me producing the preliminary task which was the school magazine,and my main project, my music magazine, i developed a wide range of techniques and increased my knowledge on the codes and conventions of magazines and how to produce a successful product.

Below is my preliminary final front cover and main task front cover






Whilst producing my school magazine i had limited knowledge on photoshop and had not used Quark express before, therefore putting me at a disadvantage when producing my school magazine contents page. However after producing my contents page for my preliminary i had learned how to use the software well enough to produce a contents page which is successful at following codes and conventions and appealing to the audience. Quark allowed me to follow guide lines to produce columns which meant i was able to structure my work without the difficulty.

My knowledge of photoshop also improved whilst producing the two productions and it can be easily seen above with the two different front covers. It is evident that my music magazine has used much more complicated techniques and produced a product which is more appealing and conforms with the generic features of magazines more precisely.

Throughout the course i have also developed my knowledge on the various camera angles and shot types which can be used, and this can be seen on my main task with the images i have used throughout the product, especially my central image on my front cover as it uses direct response.





Above are the two contents pages i have produced, it is clear to see that my music magazine is better layed out. understandable and more appealing.

Below is more evidence that my knowledge of quark express has improved over the duration of the course.



Whilst making my two products i have developed a wide knowledge on the various codes and conventions needed for a magazine to be successful, and also the techniques needed to produce a high standard of work. During the process of production i was taught how to use quark, also i was taught how to use camera's more efficently through the understanding of the various camera angles. I have gained a lot of knowledge in between makeing the two products, with my music magazine i did extensive background research to produce my music magazine, whereas for the school magazine it was much more a case of trial and error.

Overall i prefered producing my music magazine as it suited my interests and enjoyments as i am enthusiastic about music. This may have helped me produce a better product as i was more enthusiastic about my main task, i also felt more comfortable with the software after using it for the preliminary work so therefore could produce a more developed magazine and the improvements can be clearly seen from the two products.

Thursday 3 March 2011

Audience feedback

Please explore the prezi i have created to display my results of my audience feedback.

Screen grabs of DPS

Below is the final product of my double page spread. This product had to be changed multiple times as certain aspects did not follow codes and conventions or relate to the target audience i was aiming for. However i feel this design was my most well structured, layed out and appealing of the few designs i produced.



This next screen grab is my contents page without the drop quote i included, without a drop quote this double page spread looks plain and is not appealing. The drop quote i used was also one that my target audience would be able to relate to as it is about a TV drama which is about and aimed at the same target audience as mine.



This shows my DPS without any text and it begins to show the basic 'U' shaped structure that i was aiming for. I chose to place the image in the centre as it is the focal point of my DPS and would attract the readers eye.



The next screen grab shows that my standfirst is placed beneath my title and it is a generic feature of a magazine. My standfirst also includes my by line which shows who has produced the images and wrote the article, this too is a code and ocnvention of all music mgazines.



This final sreen shot was taken at the beginning of my production of the double page spread and shows the title of the article bleeding across the two pages.

Screen grabs of contents page

This is the final design of my contents page, I have produced a contents oage which is easy ti navigate and understand. This is a success as my designs prior to this have not been succesful in the attempt to conform with the generic codes and conventions of a magazine.



Here is my contents page without my subscription advertisemnet as you can see i have layered out the rest of the content so that this aspect of my contents page would fit nicely and would not take up too much of the space.



Below is my contents page without my images that i have used, this shows that i have layered out my contents page prior to putting the images in. I did this because it would allow me to see if the layour would fit and if the images would be the sizes i wanted them to be.



This next screen grab shows that i have also placed the summary text of each image below the image, this allows me to see what size thi stext should be. I feel that it has helped me choose the individual size of each image and location on the contents page.



This screen grab shows i have precisely lined up each section of my contents page and it also identifys which section i find significant to a magazine for example my 'features' section is largest as these are the articles that would attract the target audience. I have also made sure that it is well structured and even.



This last screen grab shows the beginning of my process through the prodiction of my contents page. It identifys the size of the title and includes the mast head of my magazine. This title also identifys how often the product would be available.

Monday 28 February 2011

Screen grabs of my front cover



This is the finished product of my front cover for my music magazine. This includes all the coverlines, masthead, central image and the other codes and coventions of a music magazine previously stated. I feel this is a well designed front cover and would attract my target audience.



This shot shows the addition of a bar code issue date and price, it also shows an exclusive headline. This is a generic feature which is required for the product to be distributed, it is also located in a corner which means it is not distracting the audience eyes.



This next grab shows the short explanation of each story. I have used photoshop text boxs which allowed me to have a varied choice of fonts to do my coverlines. This is a technique which is used by NME.



This screen shot includes the exclusive storys which will advertise and try to catch the audiences attention. These are the coverlines which will appeal to my audience and are required to be interesting and about bands which the audience will recognise.



This includes my tag line for my music magazine which is love indie, love rythm which relates to the music genre i was aiming for. They were produced using effects on adobe photoshop. In this case it was the drop shadow effect.



This screen grab shows the main image for my music magazine. This main image uses a direct mode of address which is to a genreic feature of a music magazine as it draws the audiences eye to the magazine.



This is the beginning of my front cover design which includes my mast head and the background which my front cover will be developed on. This mast head has been designed and based on NME's mast head. This means my audience would be attracted to it because they would recognise the similarity. The mast head used to photoshop effects which were two layers of strokes which meant it had a black and white around the body of the text.

Monday 7 February 2011

The development of my double page spread

4th and final Draft



3rd Draft




2nd Draft



1st Draft




The most significant change to my double page spread is that the article headline font has changed significantly, my first draft i used edwardian script for the first letter of each word on my title. I then studied my style model and noticed that this type of font is not suited to my music genre. Another change i made is the drop cap to open my article on my first draft i used an enlarged capital which would not conform with the codes and conventions of my music magazine.

By my thrid draft i chose to lower the size of my title and move my stand first below the title and bleeding on to the second page. Included within my stand first is the by line which is a generic feature of a music magazine and identifys who the writer is and who produced images. I also moved my drop quoute to the centre of my article so that the layout looked balanced and not disjointed.

I also included the mast head of my magazine to the bottom of the page next to the page number which does match the number on my contents page. reasoning for this is that it is a code and convention of a successful current marketing music magazine such as NME.

For my third and final draft i made the opening paragraph bold as this is a code and convention of a muic magazine, it will also catch the readers eye and draw them to the beginning of the article. I decided to use a catchy opening sentence as this is the sentence that will encourage the reader to read on.

Contrasts between first and second drafts of my contents page

3rd Draft



2nd Draft




1st Draft


As you can see i decided to keep the tite of my contents page as 'Inside this week', this is because i have identified NME's use of this and as my magazine is a weekly edition i thought it was suitable. I also chose to use a smilar font to what NME uses (Engravers MT).

I chose to use titled sections such as features, album reviews, Rhythm news, Live reviwes and Plus. I tried to make each of these segments clearly visible with a heading at the top of each section, however i chose to make these much clearer in my second draft with them being in black boxes. This colour also relates to my original colour scheme which is red white and black, also the colour of the titles also refers to my colour scheme.

I chose to place my two main article images in the centre of the contents page as thes are the artcles which are being used to seel the product and customers would be most interested in these. i also used the page numbers and added them to the corner of the images. My features column is placed on the top left of my page because that is where most readers eyes will be attracted to first. my page numbers are not in chronological order as this would not follow the codes and conventions of a marketing music magazine.

Images are placed inside the text boxes for album reviwes and rhythm news to relate to the stories within the sections so for example album reviwes i have used images of vampire weekends album and kele's album the boxer to co-inside with the articles. Another difference between my two drafts is that i have chose to include a advertisement for subscription to my magazine i chose to include this instead of an editors letter which may have been placed there because NME does not include a editors model. I also feel a subscription advertisement would fit better in that area of my contents page. I also decided to remove the Gig Guide section because it can be placed under my plus section as just one page, as it doesnt require its own secion, this is the same with R!Quiz.

I did keep the caption under my double page spread article image the same as it is a lyric from the Born Ruffians most well known single 'Hummingbird'.

As can be seen i was required to make changes to my second draft as the layout of the contents page was unsatisfactory. I decided to simplify the layout and make it easier to follow and find the contents. I did this by placing all the images in to one column and divide the contents in to two columns on the left and centre of the page. I also included a subscription box for advertisement as most of the well established music magazines use this on their contents age NME is an example of this.

Thursday 3 February 2011

Contrasts between first and second draft of front cover

2nd Draft




1st Draft



The clear change to my front page is that mast head, although it is the same fault i have chose to have 'rhythm' in capital letters this is to make it stand out and to follow codes and conventions of my chosen genre. I have also applied effects to the title, in this case strokes, i have used two layers of stroke effect this is to make it similar to that of my style model NME.

The tag lines i have used on the first draft have been repeated however they have had a brief desciption of the article to encourage the reader to want to buy the product. I have also took this idea from my style model NME. I have used the same colour scheme for my tag lines as i used for my mast head this is to make sure my magazine has a on-going theme throughout the product.

I have also change the text supporting my main tag line 'Fools Out' i chose to do this as the text on my first draft would not draw customers to the product as it was unappealing, therefore i came up with a story that may be more interesting and more appealking to customers. I chose to make it as a quotes as well to show the audience that it is an interview based article. NME have used this technique previously.

I also moved my positioning statement to the left side of my front cover beneath my mast head, this is because it looked disjointed on the right and looked out of place. I also placed my dat, issue number and price all together with the barcode, after studying my style model (NME) i noticed that this is how they place all the information, therefore i tried to follow the codes and conventions of a well recognsed and selling product already on the market.